This explains why I'm seeing commercials for Life360 now for the first time ever: They've developed a new revenue stream by selling everybody's location to advertisers.

Now deleted from my family's phones.

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PLenz 2 hours ago | parent | next [-]

That was always the revenue stream, the devices were just a way to get you to give it to them. It's been a minute since I was current on who gets what in the HMD world but I think that data ultimately flows to Placer.ai

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alt227 an hour ago | parent | prev [-]

Whats the connection between an advertiser knowing your location, and ads from Life360?

	▲	mplewis 19 minutes ago \| parent [-]
		Life360 increases their marketing budget when they have a profitable way to sell user data so they can get the devices into the hands of more target users.