Relevant:

Self-Determination Theory - https://en.wikipedia.org/wiki/Self-determination_theory

Why We Do What We Do: Understanding Self-Motivation by Edward Deci - https://thorprojects.com/2020/05/04/book-review-why-we-do-wh...

Over-Justification Effect - https://en.wikipedia.org/wiki/Overjustification_effect

Companies by emphasizing only on "extrinsic motivation" without understanding what drives a person, effectively kill "intrinsic motivation" and hence transform what was once enjoyable into a detestable chore.