It's not illogical, it's called leading by example. You consider it unrealistic because most corporate leadership, especially in America, never feels like doing it.

Samsung executives by contrast have a tradition of taking serious pay cuts during bad years. Which is still largely performative given their existing wealth and status, but is at least is a measurable material sacrifice.

Yes, much like the “we’re all family but we’re reducing headcount by…”

Treat people like professionals: admit that you did a bad job but that you’d rather protect yourself and not give up any of your salary/benefits and instead you are going to layoff your “family”.