Even big US companies today are full of "Is this good for the company?", "Our company values" and other cringe-inducing loyalty/ethics-related propaganda, about as much as 30 years ago. So they are keeping the charade, for better or worse, even though it is as much hypocrisy today as it was 30 years ago.

(Maybe 60 years ago it wasn't hypocrisy, but I lack personal evidence).