I only encountered this brand when trying to buy batteries for old cameras. It would be a shame if some of those less common varieties were no longer available.

I find it regularly when buying car batteries (the regular 12V ones), and in fact I bought one for a friend just a couple weeks ago.

They're kinda popular at least around Europe.

edit: I just remembered when I worked on TV production some years ago, and they bought big boxes of the "Industrial" variety of AA cells for the wireless mics and in ears.