a meta-note that i think deserves attention: we never ever seen such a level of engagement around a social media protocol as this. count the number of mastodon protocol discussions that have happened, or dispora, or activitypub. they exist as background. matrix maybe comes close if you look at raw count anywhere, but i'd say has no-where near the visibility, doesn't surface/emerge into the public. atproto is succeeding at being a discussed protocol. at being a socialized social media protocol.

and that's just amount of discussion. but what about engagement by the people working on it? nothing like this, not by high level people, discussing in open, talking about protocols. you don't see permissioned data blog serieses coming out about the direction. you don't see the same blogsphere posts. you don't see the CTO coming to chat about it.

a huge amount of this is just that Bluesky people really work hard to do the right thing, are humble and trying hard to build good protocols, good network design, trying to build the most distributable most easy to get the content network out there that works the best. i think also though, the ability of the systems / protocols here to be expressed lends itself to being discussable, has good primitives, that make it fruitful and interesting for things like Permissioned Data, or things like the sync 1.1 protocol, to be generally understandable, good primitives, that are discussable.

luke's points about local first are really good. this is hard challenge for "Authenticated Transfer Protocol", at protocol, which prioritized a sense of identity and data coupling, that is harder to do in local context, that is harder to distribute without the online verification. great concern, great area to focus on. i look forward to more people experimenting with interesting PDS architectures & seeing what if anything might possibly relax to accommodate.

> you don't see the CTO coming to chat about it.

Speaking as the CTO at Element (and proj lead for Matrix), i feel like i've spent a bit too much time coming to chat about Matrix on HN over the years ;)

That said, I agree that Bluesky is doing well in terms of breaking through into mainstream awareness - much more so than Matrix (although obviously big-world-social-media is something of a different beast to distributed-instant-messaging).

The reason Matrix hasn't done better here is primarily economic: we spent too much time and money building out Matrix for everyone in the early days... and not enough time focusing on building either consumer (as Bluesky has) or enterprise or government specialised products. We then got traction at Element on the government side of things (https://element.io/en/matrix-in-europe etc) as it turns out governments love their digital sovereign communications - which in turn meant that in order to get sustainable and survive we had to focus hard on building stuff for that market. Now, ideally the stuff which works for Govt would work for mainstream too (after all, we're generally competing with Signal and WhatsApp, which are of course mainstream apps) - but in practice it has been hard to get that balance right. You can see my <del>TED Talk</del> FOSDEM 2025 talk about the road to mainstream matrix here: https://www.youtube.com/watch?v=lkCKhP1jxdk

Meanwhile, the plan on Matrix is to get to profitability via Govtech and then invest the money back into improving Element (and Matrix) so it also works well for mainstream usage - so hopefully we'll get back on the radar then. It's a long haul though. Meanwhile, kudos to Bluesky for getting to focus on the mainstream use case; I'm jealous, and I hope they find a good sustainability model!

Well, I really appreciate the kind words. I think the atproto dev community in its entirety is full of good people who care quite a bit, and we all know something like this is a big project that we have to earn, so we're doing everything we can to make it happen. It's hard work but it's rewarding, and it's certainly nice to hear something like this. I'll be sure to pass it along.