Brands stopped mattering when companies started buying the exact same XPTLKO kettles you see on aliexpress and amazon and just slapped their own name on it; complete with app.

Just look at air conditioners or microwaves; there's like two companies that do them and yet there's another 500 of them that insist that theirs is "the one" even though they're identical and even use the same app under another name.

How to sell a kettle? How about you write an article about how to /make/ a kettle first.