Maybe they cared, but that's always been irrelevant. "Show me the incentive and i'll show you the outcome": the only incentive for a company in our economic system is to make as much money as possible, anything in the way of that will get eroded by incentives (principled people get fired, or quit, or their principles weaken, or they get forced into doing things against their principles, or they get outcompeted, or...).

Thinking that an actor in a system will go against the incentives of the system (at least at scale and over time) is naive.