> The existence of that desire is an untapped market opportunity.

Only if you can outcompete the giant mega-conglomerate incumbents.

And you can't. If you start trying to sell in an area, they can drop the prices on their competing products in that area to below cost until you run out of money.

Or they can just buy you for more than you'd ever get in profit, then take advantage of your reputation for quality to sell the same crappy quality stuff they were selling before, with your branding on it, for a markup. They'll make enough from suckers who believe it to more than cover the cost of buying you out before the public catch on and stop being willing to pay the extra.