I mean naivety is the default until wisdom born of experience prevails. I bought into the “do no evil” mantra of Google, and boy howdy did I learn the hard lessons from that.

It’s partly not arbitrarily punishing the naive unless they refuse to learn the lesson. Invite them in, acknowledging the error in judgement, and help them to be better going forward.

That’s how we win.

Capitalism creates never satiated hunger for more profits at almost any cost (even human life...see health insurance, but that's another discussion).