Framework is going for a computer OEM market where they need to make margin, hence the soldered-on components and relatively limited options. People in the pre-built computer market overwhelmingly don't care about replaceable components, because anyone else will just buy components and build a PC, for both the greater market of options AND overall lower price than buying pre-built (if they don't overspec).

You literally can't make this machine without soldered components. You don't understand this computer's design goals. It's been 1.5 years since they announced the Framework Desktop. I don't get how people are still confused about this.