Google, Apple and co are free not to do business in the EU. There is no "overreach". It's a 450M pop market with a high median per-capita income. There are many reasons why the EU has a rather small tech industry of its own, high up among them that the EU does comparatively little to protect its market compared to China where most US tech companies don't even bother to enter anymore. In China, if a fine like this hits you, you are not allowed to do business anymore until it's either paid or revoked in court. So yeah, the EU is very lenient on all accounts.

Isn't the median income per capita higher in the US. European companies are likewise free to pay tariffs or not do business.

EU does much more to protect its market compared to US.

EU was never a developing country like China. Most countries in EU benefited from centuries of exploitation of Asia, Africa and the Americas. They don't need protectionism.

It is immoral and ugly.