Just sell me the tent already!

It's definitely pretty whiz bang but I'm curious how it would hold up to the dirt and grime of a backpacking trip. I'm also not convinced it is any better or lighter than poles (which can be pretty light with the right materials...)

no kidding. it was the last demo in the video, but my first reaction seeing the zippers-instead-tent-poles demo was, "oh, that's going to be huge." weight and "how well does it handle wind?" are concerns, but i could totally see "100% zipper" tents on the market by the end of the year.

They never show the fully packaged version of the tent, though. It looks like even in their non-rigid state they're too rigid to be folded up easily and carelessly into a compact shape.