> There are probably a few ways to improve things. Cross-platform search should be standard by now. A shared watchlist across services would help.

Apple tried this with the TV app on their AppleTVs. It was supposed to pull all your subscriptions into one interface, searchable, with tracking and watchlists and all that good stuff. One unified app to all your content.

Then Netflix said they weren't going to play ball, so most others refused too, and now it works with only like 1/3 of streaming services out there.

Most people think of the loss of Steve Jobs passing in terms of Apple product design.

However the loss of his talent for business negotiations was at least as great a loss for Apple. He negotiated deals to get almost the entire recording industry onto iTunes. He convinced AT&T to sacrifice control of devices on their network to get an iPhone exclusive.

Maybe he would have found a way to convince Netflix to integrate their content into Apple TV.

Netflix is the only major service that doesn’t seem to play well, but services with sub-services (especially Amazon) don’t take into account your subscriptions when announcing what they carry and others (like Hulu) advertise stuff you can’t view at all.

The idea is excellent, individual provider’s implementations often suck, but since the Netflix app is so very terrible, they could really use full Apple TV integration.

I find that it's actually more annoying than it is useful