This article was incredibly hard to parse before I eventually realized they built a virtual support agent. The unintended consequence being that now im more cautious than ever to trust OpenAI to write marketing prose.

Otherwise, I see this as potentially useful for firms that dont have global pressence and want to service a support system across multiple timezones where it might be difficult to staff a night-shift. However, issues of trust and quality will always be something to contend with here.