I think if you showed these before/after menus to people from 5 years ago, most would tell you it’s a massive improvement.

But now many of us have been trained to detect slop from miles away so it just comes across as cheap.

I often feel the same way when I glance at a project’s documentation and it’s long and full of markdown styles and emojis: “the author didn’t think about the users at all, they just wanted to get this over with quickly, so now I have to be super suspicious of everything I read here and it might end up being a huge waste of my time”. A few years ago I’d probably think “wow, emojis!”