They share their methodology and results. I learned things about the relative strengths and weaknesses of Kimi and Fable I hadn’t seen anywhere else. Should being in the model hosting business disqualify them from sharing?

People are allowed to say, "hey we make money off of this thing, it's cheaper and almost as good as the thing we can't money off".

Other people are allowed to call them on that.

Doesn't disqualify them, but it may call into question their results seeing as they have a potential conflict of interest.