I said it on another comment, but OpenAI doesn't seem like the type of company to value human oversight and "Go beyond keywords with richer context signals" sure sounds like the regular model with a specific system prompt.

>What else: the right medication for an overdose? The right fertiliser for an improvised explosive? The possibilities for adverts with that all-important long tail of earned media news coverage are endless.

To be fair, there's a lot of wild shit in the ads of Google and Facebook, and they seem to avoid too much scrutiny. Maybe it's not gonna be "cards against humanity" esque fuckup with a problematic chat and a (originally) benign ad. There could be some sad teen talking about bullying and they get an ad for the Gen Z equivalent of The Turner Diaries and the local gun store.

Oh, not saying it’s much different in reality to keyword matching.

But it’s going to hit different.