Their naming scheme is confusing. Branding has never been Google's strong suit and their marketing copy is pretty bottom-of-the-barrel[0]. Anthropic has a pretty clear set of models but Gemini decided to rebrand their Flash as Flash Lite (and presumably the future will see a Flash Lite Mini, a Flash Lite Mini Nano and a Flash Lite Mini Nano 3B) which confuses the pricing to high hell.

This plus the Vertex, AI Studio, Gemini, Antigravity. It's honestly too confusing to use. I need to use Gemini just to decide on which platform and which model to consider.

0: Famous Kurian Tweet: "We're announcing Duet AI for Google Workspace will now be Gemini for Google Workspace. Consumers and organizations of all sizes can access Gemini across the Workspace apps they know and love. We're introducing a new offering called Gemini Business, which lets organizations use generative AI in Workspace at a lower price point than Gemini Enterprise, which replaces Duet AI for Workspace Enterprise."