I think a big thing that the enterprise comparison misses is that this is petabytes worth of dense data that has to be put through fairly heavy processing (some of which is currently custom for the specific experiment) and studied by a human.

It isn't just a giant database of small files and metadata blindly feeding a recommender system.

Several petabytes is definitely a staggering amount of data in that context of being analyzed by human eyes to extract some scientific value.