That world model is not in touch with reality.

R&D spend does not correlate with innovation or creativity. It’s surprising what gets counted as R&D in a big company.

Small companies have to have an innovative product in order to compete with the big fish who operate economies of scale.

Very productive comment. Here is my reply:

R&D spend does correlate with innovation and creativity. It’s surprising what it takes to consider something as R&D in a big company.