ISn't this just https://www.sparkfun.com/qwiic or https://learn.adafruit.com/introducing-adafruit-stemma-qt/wh... ?

No, it’s not just QWIC connectors.

It is just the time-honored maker tradition of finding a cool IC and building a dev board around it for the hobbyist. There’s a i2c multiplexer chip, an i2c buffer, and a nicer motor driver.

Article title is nonsensical.