Awareness is the first step, but very far from the final one. (I am sure the author knows this, but worth reiterating.)

Surveillance Capitalism is fueled by large institutions with vast depths of wealth and implemented by world-class supercomputers and algorithms. Fighting surveillance capitalism by individual action is like fighting climate change by drinking through paper straws and bringing totebags to the supermarket.

Which is why we need to support https://eff.org and https://edri.org