In general, this is just the Copenhagen Interpretation of Ethics combined with armchair quarterbacking. Google’s services, like Amazon’s, create unbelievably large amounts of value for people of which these companies capture a tiny fraction.

However, these are fairly popular brands with positive associations for the majority of people. Online commentary is from a self-selected group and cynicism stands in as the poor man’s substitute for analysis.

First time I've heard somebody call recognizing the evils of ad tech cynicism.