I don't think this is accurate. AI is driving the cost of software towards 0 and these AI models themselves are software.

Releasing the models for free accelerates the trend but if you're a startup that needs leverage it's a good way to build brand and customer momentum that will be relevant in the more established future market.

I can see an American company taking on the same strategy, and in fact Thinking Machines based out of San Francisco did that just a few days ago by releasing their first model with open weights.