$200/mo for 20x Max is great value - but it's not sustainable and won't last forever. Microsoft gave up. Anthropic will too. I use roughly $10k/mo - at that price it's absolutely not worth it.

I'm genuinely not sure where the balancing point even is.

Probably increasing learning rate have some value for these players which is enabled by subsidized usage.

And cost of acquiring learning via users feedback versus additional learning data value for a given company will dictate whether such company will give up or will continue subsidized usage, despite being unprofitable on the paper, but probably really valuable as a long term strategy for GTM and product development and increased learning rates.