the hardware design reminds me of the Nokia Lumias, a black rounded display glass within a straight squared colored unibody

https://m.gsmarena.com/nokia_lumia_920-pictures-4967.php

the good old days

Reminds me a lot of my old Nokia 525 with windows. Great form factor for running and hiking. If this one got GPS I would buy it. But it's up against excellent full function phones like bluebox and veelo from China which make stunningly good small phones.