He does employ a lot of hyperbole. Some of his previous blog posts have titles like "I Will Fucking Dropkick You If You Use That Spreadsheet" (https://ludic.mataroa.blog/blog/i-will-fucking-dropkick-you-...) and "I Will Fucking Piledrive You If You Mention AI Again" (https://ludic.mataroa.blog/blog/i-will-fucking-piledrive-you...).

He's not a big fan of polite, corporate speech, I suspect.

But I like his style and he often has some insightful points that go against some popular industry practices.