From the article:

> When your posts are individual HTML files (not Markdown files or database entries), they can finally be seen as the individual web pages that they truly are. And that means that you can really lean into making all of your posts unique! They don’t all have to be cookie-cutter paper-doll clones of one another; that’s just a bi-product of modern web publishing tools and the cultural influence that they have on our concept of a “blog”. You can now go ahead and make every blog post as special and individual as you’d like. Each post can have its own personality, baked right into its HTML. Individual style, individual appearance, even individual layout. Literally everything is possible with this approach.