I think you are right on target. I’ve seen this pattern:

Company does x. X sucks, and is largely derided as being a bad idea, but it’s important-employee-bobs baby. No one wants to be the guy that tells bob that x is killing the company in some small or large way, because bob can get them fired or is protected by someone who can, so you hire consultants xyz who specialize in “transforming productivity through x management” and they come in and “transform” x into something less lovecraftian, or just explain why it’s bad in a way that makes bob look like a genius.