Yeah, the "ancient techniques" thing is a joke.

The article is a fun read. There's a certain amount of hyperbole and subtext which may perhaps be unfamiliar to some readers.

But the point is fair. Where are the huge AI wins? Why haven't Anthropic and OpenAI produced a regular series of case studies where Company X did Fun AI Thing and incredible success ensued?

Why do these conversations always end up mentioning chat bots?

Why do c-suites seem to be full of people chasing trends instead of leading?

Does anyone remember what customers are, or are corporations aiming for Platonic abstraction, where business activities become ends in themselves, with no useful output?

Yeah, and how and what someone jokes about will often tell you something about what and how they think. I don't think they'll literally just ignore everything after that point, but I do expect that they are going to tend towards an old-school approach.