But that label does serve a purpose. Plenty of people don't know that there's even such a thing as that.

I strongly disagree. This is just the Politician's Fallacy.

I keep harping on about the "virtual staging" that real estate agents have been doing for a decade that is equally deceptive and annoying and already gets labeled, and the labels don't actually help because you're still left trying to decipher what is real yourself.

If they wanted to actually do something useful, they'd get together with the legislature and pass a law saying that real estate listings need to come with floor plans that are accurate within X% under the penalty of some sort of fine with a private right of action. But passing laws is hard and faces opposition.