Amazon unfortunately downplays the value of ethics over numbers, and we see how that has turned out. The numbers say that counterfeit goods are just fine.

To be clear, I'm not endorsing Amazon writ large, I'm just saying I like the framing (ha!) as "two-way doors". This is maybe equivalent to your concept of reversible decisions, just by another name.

While we are griping about Amazon, my main complaints are about the fulfillment centers/working conditions, the anti-union activity, building their own versions of products that sell well on their platform, and the penalizing of companies that price higher on-amazon than off-amazon.