The problem with the EU is that it only approaches problem solving with regulation. It’s incapable of doing anything else. Meanwhile none of the Chinese platforms dumping cheap clothes and crap into the market are held to any of these standards for safety or destruction.

The EU can control companies that operate within the EU, they can't stop a Chinese company operating in China from destroying things. They could prevent the sale in EU without proof that the companies don't do that, but this is a good start.

This also isn't targeting the waste that comes from temu. This is targeting luxury brands that create artificial scarcity and destroy items rather than sell them at a discount. Think Gucci, Louis Vuitton, etc.