I'd push back on this. Most of the core optimization techniques (eg, ADAM, stochastic gradient descent) are straight out of the convex optimization literature. Generally you need to use optimizers that work well on convex objectives because near minimizers, functions tend to be convex. (Proof by contradiction: a non-convex point has a strict descent direction.)

The fact that neural networks are highly nonconvex has encouraged a lot of research, but it's more of the kind aimed at resolving tension: these methods are probably good for convex functions, why do they continue to work for nonconvex problems, and are there tweaks we can make to improve them in that setting? It's not a lot of de novo theory; more standing on the shoulders of giants, etc etc.