Same here, in Germany.

Some categories are especially exaggerated: when needing a number of new wardrobes a few years ago, we struggled to find anything that was remotely similar in price or value to IKEA. The big retail park furniture stores were 2-4x the price for similarish quality (i.e. chipboard; modular construction). Smaller higher quality stores (e.g. plywood/real wood rather than cardboard or chipboard) were roughly 4-8x more expensive. And one really nice local option was roughly 10x more expensive. [0] (We didn't even explore bespoke/handcrafted for obvious reasons.)

Wardrobes, in particular, are begging for disruption - essentially a relatively modular approach, higher quality materials than IKEA, (much) lower cost than Moormann.

[0] https://www.moormann.de/de/schrankone.html

There's something wrong with their site, all their prices have an extra digit for some reason.