Theoretically I'm kinda rich, but I feel the crunch at the grocery store.

I buy the highest quality, lowest cost stuff I can find.

There can be a positive story here maybe though:

- More doordash = less grocery

- More farmer's market = less grocery

- More home-grown = less grocery

Though TFA points out,

  80% of Americans say they're still trying to spend less
  28% are actively trying to cut back on groceries
  56% are trading down to lower-priced brands
  49% are simply buying fewer items,
  44% are leaning harder on coupons and promotions