> Honestly, back when the 737 MAX debacle happened, a lot of consumers claimed that they would stop flying aircrafts if they ran into 737 MAXs. And I don't think it happened in enough numbers - or even enough to make news. Sales went through the roof, everything kept working.

Is this kind of consumer revolt even really possible?

If you feel strongly enough that you refuse to fly altogether, then of course you can avoid flying on a 737 MAX. But I think most people did not feel the risk was that high. They just want to select "guarantee no 737 MAX" when booking a flight, and as far as I can tell that option doesn't exist.

Even if the flight is not a 737 MAX when you book, they can and sometimes do change aircraft, and as far as I know there's no option to get your money back when they do. If you show up and see it's a 737 MAX...you either get on or you lose your money, and have to find some other way to get where you're going, right?