> I just dont understand why many people are so glued to watching his companies, rooting for failure

Because it is a game. A personality cult. Elon made it so because that shoots the value of his companies towards the moon as the true believers buy & hold. And in any game there is opposition, the scale of which will be directly proportional to the fans (so just as fanatical, just as loud). The root cause of this situation is Elon correctly understanding that he could become much wealthier making people dream of Tony Stark than in emulating Tim Cook.

Also, plenty of people want him to fail because this is a clearly unhealthy corruption of the public markets and is likely to have negative consequences for otherwise uninterested bystanders who get caught in the blast radius.

And some of us are bitter that this is as close as we're ever going to get to a real life Tony Stark, and it stings.