There must be a better format and distribution method than this. Ideologically a strong brand name and domain, yet ads every two sentences. Even with ad blocking, there is constant aggressive attempts at attention.

I propose the communal brain rot is less to do with short form video, and more to do with the everyday experience of trying to read something enlightening, tickle your curiosity - and be just absolutely fucking hammered with autoplay interstitials and 720x90 and 300x250 bullshit.

There is, the article links to a source, https://www.scientificamerican.com/article/how-a-1-900-year-..., which you need a $5/month subscription for.

I'm sure hidden in the links is a link to the paper, which you can pay to get the no-nonsense study.

This is the third or fourth degree of scientific reporting; first is the paper, second is a news report, third is adult pop sci magazines, fourth is youth pop sci magazines. Pick your poison / preference.

Do you pay for satisfy your curiosity?

In fact, that institution is non profit and publicly funded, so what gives...

Anyhow reading the piece with Brave showed me no ads whatsoever.