I've been using Macrofactor for many years (after a HN recommendation) and now that you mention it, I've been super happy with the experience and don't detect a whiff of dark patterns, unwarranted tracking, or bad business practices that plague other apps.

The value of tracking my diet and health has been well worth it. I will happily pay their asking price and it's heartening to hear that the founders/owners are committed to good practices.

Side note: I recently switched over fully to the Proton Unlimited ecosystem. Another ethical service that I will happily pay for.

I'm beginning to think that we might be able to turn this shitty ad-industry-lead ship around, folks. Or at least we have strong alternatives these days for the people who care.

Now if I can just get my social groups to use Signal.