The GPT ones are strange. The $25 fable one to me is subjectively better than the others. The $100 fable one is too literal and robotic.

The jevons paradox is you need auteurs to curate vignettes or effects and cut or mask them in etc. That's not really different philosophically when software entered art in other ways. I could see errors/glitches lowering in time but I doubt there will be much acceleration.

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saaaaaam 7 hours ago | parent | next [-]

As someone who has marketed music, shot music videos, directed music videos, cut music videos together from stock footage: you don’t need auteurs.

You did back when MTV made songs big.

No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best. The reality is that now, if you have something half decent, nice colours, nice lighting and a wee bit of a story, no one is going to care.

The only other route is a huge budget spectacular - but you only get the huge budgets if you label lends you the money to make a huge budget video because they think it will increase the amount of money they make - while extending the amount of time it takes you to recoup.

Ultimately, now, it is just another social media asset, so promo videos are built with that in mind.

None of these would cut it.

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namuol 7 hours ago | parent [-]

> No one actually pays attention to the details of music videos any more. It’s visual chewing gum at best.

Hilarious to hear someone in industry blame their audience for the commodification of the medium. Is every industry like this? Surely nobody goes into creative fields thinking “I can’t wait to feed the masses slop!” Who’s killing our spirit?

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kenjackson 7 hours ago | parent | next [-]

He's not wrong though. In the 80s I'd watch video shows and over the course of a week I'd probably see some videos 10 times. And it wasn't background filler - I'd actually be sitting in a chair/couch and watching the videos. Kids don't do this anymore. First many/most songs are made popular through TikTok memes, not videos. And videos really are mostly just played in the background as they do other stuff. No one is just tuning into Yo MTV Raps or Headbangers Ball anymore.

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dylan604 7 hours ago | parent | prev | next [-]

Video killed the radio star. Streaming killed the video. Sure, lots of people use youtube for consuming music, but how many of them truly are watching the videos or just have them on while they do something else without seeing the images? With that in mind, putting anything on screen is just checking the boxes

	▲	m463 6 hours ago \| parent [-]
		I think short-form video has killed many things. There's just too much dopamine stimulation. Although arguably music videos have always been a sort of short-form-video - takes strung together enough to keep you engaged through the song.

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saaaaaam 5 hours ago | parent | prev [-]

No, that’s not the fault of the audience.

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DrewADesign 7 hours ago | parent | prev [-]

> need auteurs to curate vignettes or effects and cut or mask them in etc

The problem is that reliable, repeatable professional-grade commercial art and design sensibilities happen in full-time careers. It’s entirely different than fine art, where intense self-exploration and experimentation are a very viable option.

These tools are exacerbating an already difficult creative job market so there’s no reasonable path to get those skills. Our creative professional pipeline is fundamentally broken.

	▲	kev009 7 hours ago \| parent [-]
		The same thing is happening in software, I see the ladder pulled up and don't feel vulnerable as senior staff. If anything, we face a massive and increasing competency crisis in computing because there is a cult dumb enough to believe acceleration and doomer cases for LLMs.