Well, that's where the money is.

The 55 and older demographic holds 70% of the wealth in America[1].

The 70 and older demographic holds 31% (almost 1/3) of the wealth in America[2].

1: https://finance.yahoo.com/news/older-americans-control-70-we...

2: https://www.apolloacademy.com/31-percent-of-wealth-owned-by-...