Yup. Capitalism is a dark forest now. If you try to do anything really interesting, big players will take you out fast and take over the market.

Any business that relies on loudly marketing itself to wide audiences is at risk.

The only viable business path now is niche domains with limited visibility, B2B sales. No social media presence, no website, just quiet business deals being done in exchange for goods or services that is all under the radar of megacorps. In tech this is now virtually impossible as all useful services that could be provided have already been provided in some form by now.

There are no low or mid hanging fruit, everything is now very high up.