A $10m fine for mobile telcos is a rounding error. “Softer quarter due to outstanding legal and regulatory obligations…” The fines need to be a standard percentage of income or the personal assets / freedom of officers needs to be on the line if we want those punishments to change behavior.

It really should be fines plus ALL money gained through the illegal activity. If you steal a car you don't get to pawn the stereo, give back the money gained and then drive off into the sunset.