Curiosly, they only say this to their European customers. It isn't clear that they plan to continue supporting North American customers.

Either way, eventually operations will halt, because existing products will be out of their update commitments.

Headline would be more accurate if it said "is winding down".

The headline would be more appropriate if it said "Oppo stops Sales under OnePlus brand"

For the past years OnePlus wasn't much more than a sub-brand for slightly redesigned Oppo devices anyway...

Americans get another message that's similar: https://www.oneplus.com/us/adjustment

The regulations and requirements are much stricter in Europe, especially around warranty, repairs, and support. There's no wiggling out of that if you sell devices around here.

OnePlus to NA: https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92