Not exactly unleash. More like dog tags?

> Starting today, he’s advising Innovation Labs, an organization trying to create the open architecture for AI agents to identify themselves.

> Innovation Labs is a subsidiary of Identity Digital, a DNS registry company, which sees domain-name infrastructure as a practical way to hold AI agents accountable and position itself for a future where more online interaction happens between agents than people. Cerf joins a handful of other internet luminaries lending their names to the effort.