After a few minutes on the site, I have no clue what this is for. A keyboard that interacts with Codex? That’s just a software feature, why am I paying $230 for hotkeys?

Special purpose keyboards can make sense (see e.g. music editing keyboards with sliders and volume knobs), but I'm with you that in this case the website totally fails at making a case for it.

But they have special colors - only $45 each!

My though process:

1. These abstract product visuals are not helping me understand what this software is

2. Wait, it's all about these renders, it's some kind of a joke

3. I don't understand, this can't be real, I need to check comments

just like the general mechanical keyboard community... over expensive hardware, sometimes not even shipping with friendly layers for rookies (like VIAL framework for configuring QMK) and oh! QUESTIONABLE ERGONOMIC DESIGNS like ortholinear arrangements for plank keyboards with 40% of the keys, the absurd goes on [0]

[0] i sell cheap handwired dactyl keyboards in Brazil

They asked ChatGPT for the ideal crossover product and now the dog is wagging.

For the first hour of learning about this, I thought it was an elaborate joke.

It's an overpriced macropad.