If the goal of a trademark is to get recognized then its futile given OpenAI is already popular. If the goal is to prevent others from using the term which is so generic then it does makes sense to not allow the common keywords being hijacked.

On a side note, the AI models from the company are not even open, one can go as far as banning it as inappropriate marketing (Product not matching the description).

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ant6n 32 minutes ago | parent [-]

I thought the trademark is to prevent costumers from accidentally buying “open AI” from some company other than openAI, while thinking they’re buying from openAI.

	▲	tremon 10 minutes ago \| parent [-]
		Yes, that is what a trademark is for, in general. In this case, the court ruled that the term "open AI" is too generic to qualify for that protection exactly because it is a purely descriptive term that could legitimately refer to any "freely available" model in common parlance.