I know a lot of people who really like things like the Stream Deck. This seems similar to that kind of a concept. I'd probably take the Stream Deck over this though, its a good bit cheaper and each button has a little screen on it. Having some physical knobs is an interesting twist on it though.

https://www.elgato.com/us/en/p/stream-deck

There is the Stream Deck Plus with physical knobs and a touch b... strip. :)

https://www.elgato.com/us/en/p/stream-deck-plus